If your strategy includes a new commercially interesting domain, you can focus the creativity of your organization with innovation challenge to developing that strategic theme. Quantitative objectives, gamification and well-designed communication ensures active participation that leads to achievement of defined objectives.
In addition to collecting topic related ideas, challenges help internalizing the strategy as participants are working on it with concrete task. A well-implemented innovation challenge is as well an excellent way to boost organization's innovation culture and introduce the innovation process to the staff.
Challenges suits equally well short 2-day team campaigns and organization wide innovation campaigns. You can easily target the participation by inviting the desired people, also outside your own organization. Easy-to-use rights management ensures that participants outside your organization see only the desired part of the innovation activities.